A trade mark is a way of identifying a unique product or service. It's a form of brand protection which distinguishes between your products or services and those belonging to your competitors. A trade mark is not just ‘a logo’. It can be a letter, number, word, phrase, sound, smell, shape, logo, picture, movement, aspect of packaging, or a combination of these.
Purpose of registering a trade mark
A registered trade mark provides you with exclusive rights to use, license and sell the mark. It’s also a valuable marketing tool because the value of your trade mark increases with the success of your business.
Types of trade marks
Your trade mark, often called a brand, is your identity. It’s the way you show your customers who you are. It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging.
A trade mark can also be a:
What if I don't pay my renewal fee on time?
After your trade mark expires, a six-month grace period for payment will apply. During this grace period, you may still renew the registration of your trade mark for a further 10 years by paying the renewal fee. Once the expiry date has passed, your trade mark will no longer have the benefit of any rights arising from registration. At the end of the six-month grace period, if your renewal fee has not been paid, your trade mark will be removed from the register and can’t be restored.
A trade mark registration may be renewed every ten years. There is no limit to the number of times a trade mark registration may be renewed. If any of your details such as your name or address change you will need to advise us in writing before completing your renewal. Until we receive a written request for change of address and the request has been processed, all correspondence will be sent to the existing address.
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